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International Association for Measurement and Evaluation of Communication
The International Association for Measurement and Evaluation of Communication (also known as AMEC) is a UK-based global trade association for companies who provide social media measurement and traditional media measurement, evaluation and communication research.
== History ==
AMEC was founded in London in 1996 with just seven members. Since then it has grown into a global trade association that aims to define and develop the media evaluation measurement industry worldwide.
AMEC has pledged to find an alternative to the current industry standard〔(AMEC to announce results of AVEs and social media measurement review at upcoming conference )〕 for measuring communications success, Advertising Value Equivalent.〔(AVE defined(AVE) )〕 In 2010 it issued the Barcelona Declaration of Research Principles, a set of seven voluntary guidelines established by the public relations (PR) industry to measure the efficacy of PR campaigns
In February 2012, according to the Institute for Public Relations (IPR), AMEC is part of a new coalition to drive standards for PR research and measurement, along with the Council of Public Relations Firms (CPRF), the Public Relations Society of America (PRSA) and other partners.〔Bulldog Reporter. "(Institute for Public Relations Announces Broad Coalition to Drive Standards for PR Research and Measurement: Group, Which Includes Council of PR Firms and PRSA, Seeks To Establish Best Practices )." Feb 28, 2012. Retrieved Jan 10, 2013.〕
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